At first glance, you might wonder: what on earth is this thing? A container with three prongs? Yet another torture device from my dentist? A decorative object?

If it doesn’t ring a bell, it’s actually the solution to a problem faced by many runners: the water bottle holder. If you’re a runner, you know that water bottles are often flimsy, difficult to dry, and therefore unhygienic.

For the launch of the Hydova brand, I had the opportunity to make the promotional video. The goal was to show the universal use of the product (which can be used by both Sunday runners and athletes), its design, and its health benefits.